How often do I need to update my bra wardrobe?

blog 22 july copy


Yes, there is an expiry date on your bra. You NEED to know the signs of a dead bra and know when it’s time for you to discard it. For those of you who have a profound bra collection – Quality over quantity ALWAYS. There is no point keeping those dead bras since they simply won’t be able to the job they’re meant to anymore, i.e. give you any support or make you look good!  

So how long does a bra really last, and what are the signs to look for to replace it? A good quality bra lasts a 100 wears. That said, it also depends on a lot of other factors such as the usage, wash, material quality etc. Here are things that show you it’s time to discard: (more…)


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