Underwear shopping can go wrong for many of us – we speak from experience 😉 Hence, as a gift to you ladies, we are dedicating this post to put an end to the underwear faux pas and to just get the basic rules of underwear shopping right. (more…)
Well, ideally we’d start off by saying it’s our day to shine. But ladies, we shine in all our glory all day, everyday; don’t we? So, let’s take an oath to shine brighter and stand taller than usual today, because it’s our day. Wishing you glorious women out there a very Happy Women’s Day. (more…)
We often tend to neglect our dearest friends who also happen to be our biggest supporters. Well, you better learn to take care of them the right way if you want them to stay loyal for a long time 😉 We’ve got all the tips and tricks you need, to keep those delicates in pristine condition. (more…)
Shorty, bikini, full cover or hipster, no matter what your favorite bottom is, you’ve probably experienced moments of “Why is my underwear being a pain today?!” Every woman has faced similar issues with her underwear and I want to share a few easy fixes so that every day is a good underwear day! (more…)
It was lot of suffering to find good bras, in my size, that I launched on the journey of Buttercups. Everyday of this journey, which started over 6 years ago, has been about bringing better bras to women in India. But, better is a relative term. So let me explain what I mean by “Better” in detail. (more…)
As I have gushed earlier, our drop dead gorgeous new lingerie collection is now out. Lush, dark colors are adorned with bold lace in an ode to old days, where icons like Greta Garbo and Katherine Hepburn spun a dreamy charm upon our collective conscience.
The colors chosen for this collection are Indigo, Sepia and Vine. Why these particular colours, you ask? Let me tell you, I have always kept the Indian woman’s unique skin tone top of mind at Buttercups. When I set about designing the new range, I wanted to have colors that would be both bold and yet compliment the Indian woman’s ethos. Enter Vine, Indigo & Sepia. (more…)
Hi there. This week, we take a break from regularly scheduled programming to bring you our best news this year, yet! The launch of our gorgeous new vintage collection. Meet Nell, Ada, Thea and Nora. Your new lingerie besties, who are going to make you feel truly special, every time you slip them on.
This new range is inspired by well, old fashioned vibes, where dark rich colors marked by bold lace dominate the mood. In a nutshell, we’ve gone vintage chic!
Let us introduce you to our new ladies: (more…)