How often do I need to update my bra wardrobe?

blog 22 july copy


Yes, there is an expiry date on your bra. You NEED to know the signs of a dead bra and know when it’s time for you to discard it. For those of you who have a profound bra collection – Quality over quantity ALWAYS. There is no point keeping those dead bras since they simply won’t be able to the job they’re meant to anymore, i.e. give you any support or make you look good!  

So how long does a bra really last, and what are the signs to look for to replace it? A good quality bra lasts a 100 wears. That said, it also depends on a lot of other factors such as the usage, wash, material quality etc. Here are things that show you it’s time to discard:

  1. If the elasticity of the band is worn out to a point where it doesn’t bounce back.
  2. When the bra band is riding up your back in spite of you wearing it on the last hook.
  3. When the straps are constantly slipping even though they are tightened.
  4. When the material is discoloured or stained.
  5. When molded cups have lost their shape.
  6. When the hook/eye or both are broken or ripping off.
  7. The wires poke through or stick out.
  8. If you have gained or lost a considerable amount of weight.
  9. When your breasts are drooping – A sure shot sign that your bra needs to retire.

My recommendation to all of you is to invest in 5 or 6 good quality, great fitting bras and rotate them on a regular basis. This is in addition to taking good care of them, for them to last longer. The average lifespan of a good bra being 6-8 months (worn in rotation, remember the 100 wears rule),  please ensure you regularly update your bra wardrobe to keep getting their support.

So, is it time for you to go lingerie shopping? Go take a look at your bras. And yes, since our Anniversary Sale is on until the 26th, so this would be a great time for a lingerie haul 😉


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