It was lot of suffering to find good bras, in my size, that I launched on the journey of Buttercups. Everyday of this journey, which started over 6 years ago, has been about bringing better bras to women in India. But, better is a relative term. So let me explain what I mean by “Better” in detail. (more…)
Here’s why you need a serious bra makeover:
1) Posture: You could practice balancing a book on your forehead, all day long. But your posture essentially depends on your bra. The wrong bra size could make you slouch, rather than help you stand and sit up tall.
2) Pain: Wearing an ill-fitted bra is a pain! Literally! If you are wearing a band size too loose, you tighten your straps to feel support, so much so that it adds pressure on your shoulders OR you wear a band size so tight, it collects all the strain and sends it back up you neck. Both ways, this causes severe back, neck and shoulder pain. (more…)